Challenge:

Nonotu, a leader in sustainable baby furniture, wanted to make premium cribs accessible to young parents without large upfront costs. They needed a lease-to-own solution that matched their eco-conscious ethos.

Solution:

Sharpei enabled Nonotu to launch a flexible lease-to-own program. Parents now enjoy premium cribs with affordable monthly payments and the option to own once their lease ends.

Impact:

• 68% of customers opted for ownership after leasing, reinforcing brand loyalty.

• 40% faster inventory turnover, reducing storage costs.

• Parents loved the convenience of delivery, assembly, and a sustainability-driven buyback option.

Conclusion:

Nonotu’s lease-to-own model has transformed how parents access sustainable baby furniture. With Sharpei, they’ve made premium quality affordable, turning first-time buyers into lifelong advocates for the brand.