The Challenge

For years, Musicopolix has been at the forefront of inspiring musicians, offering a wide range of instruments for purchase. However, the barrier of high upfront costs often deterred budding artists and students from pursuing their passions. Musicopolix sought a solution to make music more inclusive and accessible while staying true to their commitment to quality and customer satisfaction.

The Solution

By integrating Sharpei’s B2C lease-to-own platform, Musicopolix introduced a seamless and flexible subscription service. Customers can now rent their favorite instruments—guitars, keyboards, violins, and more—on a monthly basis with the option to extend, upgrade, or purchase. The digital-first approach allows for an effortless checkout experience, complete with automated renewals and transparent pricing.

The Results

• Increased accessibility: Musicopolix expanded its customer base by 45%, reaching students and hobbyists who previously found ownership financially challenging.

• Higher retention: 70% of subscribers transitioned into long-term subscribers or opted to purchase their rented instruments.

• Sustainability impact: The lease-to-own model significantly reduced waste, giving instruments a prolonged lifecycle and aligning with the brand's eco-friendly ethos.

Conclusion

With Sharpei’s technology, Musicopolix turned an age-old industry challenge into an opportunity for innovation. By embracing subscriptions, they not only empowered a new generation of musicians but also solidified their position as a forward-thinking brand that values inclusivity, sustainability, and musical passion.